Keywords Categorization

Hello everyone! đź’—

I have a file with 40,000 keywords (without any other metrics) related to an ecommerce site. I need to categorize them based on search intent.

Does anyone know of a specific tool I can use for this task?

Any assistance would be greatly appreciated.

You can utilize a combination of tools and techniques to categorize your 40,000 keywords based on search intent.

Tools:

  • Google Search Console: Provides valuable insights into how people are searching for your website. You can analyze search queries and their associated keywords to understand the intent behind them.
  • Ahrefs Keywords Explorer: Offers keyword research capabilities, including search volume and keyword difficulty. It also helps you analyze the intent behind keywords based on related searches and landing pages.
  • SEMrush Keyword Magic Tool: Similar to Ahrefs, SEMrush provides a comprehensive list of keywords related to your seed keywords. It helps you identify different search intents based on the nature of the keywords.

Techniques:

  • Manual Categorization: This involves manually reviewing your keywords and grouping them based on the intent they represent. For example, keywords like “buy shoes online,” “cheap shoes,” and “best running shoes” all indicate a transactional intent, while keywords like “types of shoes” and “history of shoes” suggest informational intent.
  • Using Keyword Modifiers: Analyze the words accompanying your keywords to understand their intent. For example, keywords with “best,” “cheap,” or “review” indicate a transactional or comparative intent, while keywords with “how to,” “guide,” or “definition” suggest an informational intent.
  • Analyzing Landing Pages: If you have landing pages for your products or services, analyze the content and keywords used on these pages to understand the associated search intent.

By combining these tools and techniques, you can effectively categorize your 40,000 keywords based on search intent. Remember to be consistent and thorough in your analysis to ensure accurate categorization.