Hello! I recently launched a new Shopify store that focuses on a single product category. I am struggling with whether I should target my primary keyword on the home page, as I have done currently, or if I should target the keyword(s) on my category page. I am selling peel and stick tiles in Scandinavia, where the product is not widely known. Initially, I decided to introduce the brand and product/concept on the home page, but now I am unsure about handling page titles on my category page. I am concerned about keyword cannibalization if I target the same keywords on both pages. Any advice would be greatly appreciated. Thank you!
For a niche product like peel and stick tiles, it’s best to target your primary keyword on the homepage as it serves as your introduction. On the category page, target specific variations or related terms like “peel and stick bathroom tiles” or “easy home renovation tiles”. This approach helps you cover more ground without competing with yourself for search engine ranking.