Hello everyone. I am new to the field and currently working on optimizing a website for a friend. I have completed the technical SEO process and am now conducting keyword research for the site. The business model is centered around personal branding. When it comes to selecting keywords for a website that does not fit into a specific category, I am unsure of the best approach. Should I choose keywords directly related to what he wants to sell? Will his traffic primarily come from people finding him through his social media content? I have many questions and would appreciate some general guidelines to help me navigate this dynamic process. Thank you.
Start by researching keywords relevant to the friend’s industry. Focus on keywords with high search volume and low competition. This means many people are searching for these terms, but there’s ample room for websites to rank well. Tools like Google Ads Keyword Planner can be valuable for identifying and researching relevant terms. Google’s “People Also Ask” section and “Related Searches” can provide ideas for related keywords. It’s essential to select a list of relevant keywords for the website based on the initial research. Consider using a keyword tool to further analyze the list and prioritize based on factors like search volume and competition. Keep in mind that traffic from social media may play a significant role in driving traffic to the website, so optimizing the website for social sharing is important.