Having the same keyword repeated in **h1** and meta titles across different pages on a website: is it considered spam by Google? Will it impact the page's ranking? Thank you for your thoughts and support!
It is highly likely that using the same keyword repeatedly in both the h1 tag and meta title across multiple pages on your website can be considered spam by Google, potentially leading to a significant drop in your search ranking.
A comment from a website owner who experienced a drastic drop in ranking after implementing this practice supports this notion. They went from the top position for a valuable keyword to page 500, suggesting a severe penalty for keyword stuffing. While the exact cause of the drop might be complex, the commentator attributes it to over-optimization, indicating that repeating keywords excessively can negatively impact search engine ranking.
To avoid potential penalties, it’s recommended to employ diverse and relevant keywords across your site, focusing on natural language and user experience rather than keyword stuffing. Utilizing different keywords across various pages ensures a balanced and authentic approach, preventing your website from being flagged as spam by search engines.