I recently created a website that provides stock insights generated by AI based on news. Initially, the website had traffic, but it suddenly dropped to zero in the past two days. I suspect that Google may have penalized my website for its generated content, but I haven't received any messages from Google Search Console to confirm this. Despite this, I believe that my content is valuable and I want to continue optimizing it. What steps should I take next?
It’s possible that your website’s traffic drop is related to Google’s algorithm updates. While Google hasn’t explicitly stated that using AI-generated content is a penalty, it’s important to remember that Google prioritizes high-quality, original, and human-written content.
Here are some steps you can take to investigate and potentially improve your website’s performance:
- Check Google Search Console: Look for any messages or warnings related to your website’s performance. This can provide clues about why your traffic has decreased.
- Analyze your content: Evaluate your AI-generated content for originality, readability, and usefulness. Ensure that it provides unique value and is not simply rehashing existing information. Consider incorporating human-written elements like introductions, summaries, or analyses to enhance its quality.
- Improve your website’s technical aspects: Make sure your website is optimized for speed, mobile responsiveness, and security. These factors influence search engine ranking.
- Build high-quality backlinks: Backlinks from reputable websites signal to Google that your content is valuable. Focus on earning natural backlinks through guest blogging, content promotion, and outreach.
- Monitor your content’s performance: Use Google Analytics to track website traffic and understand how visitors interact with your content. This information can guide your future content creation and optimization efforts.
It’s important to note that Google’s algorithms are constantly evolving. Regularly reviewing and updating your website’s content and technical aspects can help you maintain a positive ranking in search results.