Does increasing the ranking of Google My Business have the same effect as website SEO? If so, do backlinks to my Google My Business listing improve its visibility?
Managing GBP/GMB and SEO are related but not identical. While both aim to improve visibility and attract customers, they focus on different platforms and employ distinct strategies.
Optimizing your Google My Business (GMB) listing enhances your business’s presence in local search results. By providing accurate and comprehensive business information, engaging photos, and encouraging customer reviews, you can boost your visibility for relevant local searches. This can lead to more foot traffic and online inquiries.
SEO, on the other hand, focuses on optimizing your website to rank higher in search engine results pages (SERPs). This involves strategies like keyword research, content creation, link building, and technical optimization to make your website more appealing to search engines.
While backlinks to your GMB listing can improve its visibility, they are not as crucial as they are for website SEO. Google My Business relies more on factors like business information accuracy, user reviews, and engagement with your listing.
Think of GBP/GMB optimization as enhancing your business’s local presence, while SEO focuses on improving your website’s overall online visibility. Both are important for maximizing your online reach and attracting potential customers.