A backlink from a page with zero traffic is generally considered less valuable than a backlink from a page with high traffic. However, it’s not necessarily useless.
The value of a backlink depends on several factors, including:
- Domain authority: A backlink from a website with high domain authority is more valuable than a backlink from a website with low domain authority, regardless of traffic.
- Relevance: A backlink from a website relevant to your industry or topic is more valuable than a backlink from a website that is completely unrelated.
- Anchor text: The text used to link to your website can also influence the value of the backlink. A relevant and descriptive anchor text is more valuable than a generic anchor text.
While a backlink from a zero-traffic website may not provide immediate traffic benefits, it can still contribute to building your website’s overall authority and ranking. Furthermore, the website may gain traffic in the future, making the backlink more valuable.