I started my journey in 2023 to digital marketing as seo analysts. In beginning a lot of confusion and did many mistake in searching keywords .This is very confusing part of any industry,where to start finding keywords?My main question, however, is where do we even start? Do we look up some courses on how to use tool? Googling things randomly has gotten me nowhere, and only confused me even more. When I look up one thing, it assumes I already know another.
Thanks in advance for any guidance, I’m happy to answer any questions to clarify anything
Start by understanding your target audience and the content you want to create. Consider what people would search for when looking for information related to your topic. This could be specific product names, services, or common questions related to your industry. Use this knowledge to create a list of seed keywords – broad terms that relate to your niche. You can then use keyword research tools to expand on these seed keywords, discovering more specific and long-tail keywords. These tools can provide data on search volume, competition, and related terms, helping you prioritize keywords and understand what people are actually searching for.