Focusing on generic secondary keywords and content changes to boost sessions on a page with declining non-brand search traffic is a smart strategy. It’s crucial to understand that simply adding keywords won’t be enough.
Here’s a breakdown of how to effectively use secondary keywords:
- Keyword Research: Conduct in-depth keyword research to identify relevant, high-volume generic secondary keywords that align with the page’s existing content. Tools like Google Keyword Planner and Ahrefs can help.
- Content Optimization: Refine the page’s content to naturally incorporate these secondary keywords. This doesn’t mean keyword stuffing, but rather weaving them into the text organically. Ensure the content is high-quality, informative, and engaging.
- On-page Optimization: Implement other on-page SEO techniques like optimizing title tags, meta descriptions, headings, and image alt tags using your chosen keywords.
- Content Updates: Regularly update the page with fresh content that is relevant to the secondary keywords and keeps it engaging for users.
By focusing on a comprehensive approach that combines targeted keyword usage with high-quality content, you can improve your chances of attracting more organic traffic and boosting sessions on your page. Remember, SEO is an ongoing process, so continuous analysis and adjustments are essential for success.