"Hi team, I noticed a significant drop in people also ask results for my main branded keyword since June of last year. It went from 58 to none. Has anyone else experienced this and were you able to recover from it?"
There could be several reasons for the loss of “People Also Ask” features on your page.
- Algorithm Updates: Google regularly updates its search algorithms, which can affect how websites rank and display in search results. A major algorithm update might have impacted the way your page is being indexed and how it’s displayed in “People Also Ask” boxes.
- Content Quality Issues: The quality of your content plays a crucial role in search engine rankings. If there’s been a decline in the quality of your content, such as thin content, outdated information, or duplicate content, it could negatively impact your “People Also Ask” visibility.
- Keyword Relevance: Make sure the content on your page is relevant to the keywords you’re targeting. If your page is not providing the answers users are searching for, it might not be included in “People Also Ask” features.
- Technical Issues: Technical issues on your website, such as broken links, slow loading times, or mobile-friendliness problems, can affect your search ranking and visibility.
- Competition: If other websites are providing higher-quality, more relevant content for the same keywords, they might be ranking higher than you, making your page less likely to appear in “People Also Ask.”
- User Behavior: The “People Also Ask” features are based on user search behavior. If users aren’t clicking on the results from your page, Google might not include it in future “People Also Ask” boxes.
To recover from this, you’ll need to analyze your website and your content to identify the potential causes. Revisit your keyword strategy, optimize your content for quality and relevance, address any technical issues, and keep a close eye on Google’s algorithm updates.