"Hello, users on r/SEO! This is my first post here. I am new to SEO and currently writing blogs for a new company hosted on Shopify. The company wants a monthly blog post featuring their new items, which are all one-off products. I have a couple of questions:
- Will linking to products in blog posts that may later be sold out harm our SEO, particularly regarding internal linking?
- Can I update evergreen articles featuring products that have sold out by rewriting the blog and adding a new product?
Thank you for your assistance!"
It is unlikely that featuring one-off products in your blog posts, even if they later sell out, will significantly harm your SEO.
- Internal Linking: While internal links are crucial for SEO, the occasional broken link from a sold-out product won’t drastically impact your overall ranking. Search engines are designed to handle broken links, and they will likely redirect users to relevant pages on your site.
- Evergreen Content: Updating evergreen articles featuring sold-out products with new items is a great strategy to keep your content fresh and relevant. This can actually benefit your SEO by:
- Providing fresh content: Regularly updated content signals to search engines that your site is active and provides value to users.
- Improving user experience: Offering new products keeps your blog engaging and encourages users to return.
It is important to note that if you have a high volume of broken links from sold-out products, this could negatively impact your SEO. In this case, you can use a 301 redirect to point users to a relevant page on your site, such as a product category page or a similar item.