I'm curious to hear your thoughts on Google's recent announcement to end continuous scrolling in search results. What do you think this change will mean for our organic search traffic?
- Have you noticed any significant traffic increases or decreases due to continuous scrolling in the past?
- Do you think this change is more about improving user experience or driving more clicks to ads and Google properties?
Answer:
It’s difficult to predict the exact impact of Google’s removal of continuous scrolling on organic traffic. Some believe that the change will ultimately lead to a decrease in organic traffic, as users may be less likely to scroll through extensive search results pages. They argue that the current setup, where content continues to load as users scroll, encourages users to explore further down the search results page, potentially encountering more organic content. The removal of this feature could lead to users stopping their search sooner, thus reducing the visibility of lower-ranked websites.
Others, however, argue that the change could be beneficial for organic traffic in the long run. They suggest that the removal of continuous scrolling could force Google to prioritize high-quality content in the initial search results, as users will be less inclined to scroll through pages of low-quality or irrelevant content. This could lead to a more focused and user-centric approach to search results, potentially benefiting websites that provide valuable and relevant information.
Ultimately, the impact on organic traffic will likely depend on how Google implements the change and how users adapt to the new search experience. It is important to monitor the situation closely and adapt your search engine optimization (SEO) strategies accordingly.