I have a website where I post local job opportunities from both government and private sectors. I receive around 200-400 views per day and have implemented AdSense. However, my website is not ranking in the top 10 results for certain keywords, although it is in the top 20. I have no experience in SEO - how can I increase traffic to my site? Any suggestions are appreciated.
Start by understanding the keywords that your target audience is using to search for job boards. Use keyword research tools to identify relevant keywords and their search volume. Focus on long-tail keywords, which are more specific and have less competition.
Once you’ve identified your target keywords, optimize your website content for them. This includes using them in your page titles, headings, meta descriptions, and body content. Ensure your content is high-quality and relevant to your target audience.
Consider building backlinks to your website from other high-quality websites. This can be done through guest blogging, directory submissions, and forum participation.
Utilize social media to promote your job board. Share job postings on platforms like LinkedIn, Twitter, and Facebook.
Analyze your website traffic data to see which pages are performing well and which are not. Use this information to improve your content and SEO strategy.
Finally, be patient and persistent. SEO takes time and effort to see results.