Hello, I operate a website that compares AI tools and evaluates them based on criteria such as tool performance and user experience. I also include information on support options and other factors in each review. Typically, I have 8-19 tool reviews on a single page, each within a coded widget to work around limitations on my Squarespace site. However, SEO tools detect repeated words like "support options" as keywords. How can I ensure Google ignores them? I have tried surrounding these words with tags, but they still register as keywords. I am constrained to using Squarespace and coded widgets, so any advice on how to address this issue without changing my current setup would be greatly appreciated. Thank you!
While you can’t completely prevent Google from seeing repeated words, you can make them less prominent to its algorithms.
Here’s a multi-pronged approach:
- Utilize CSS Classes: Instead of just tags, add specific CSS classes to your repetitive phrases. For example, use
<span class="tool-feature">support options</span>. You can then apply a CSS rule to style these spans in a way that makes them visually hidden from users but still readable by Google. - Use Synonyms: Where possible, substitute synonyms for your repeated phrases. For instance, instead of always using “support options,” try “customer support,” “help channels,” or “assistance resources.”
- Diversify Your Content: Ensure that your reviews are not overly repetitive. Focus on unique features of each tool, highlighting its strengths and weaknesses in a way that goes beyond simply listing similar categories.
- Structured Data: Use schema markup to explicitly tell Google what each review is about, providing context and reducing the impact of repeated terms. This helps Google understand the content even if the same phrases are used multiple times.
- Focus on High-Quality Content: While Google’s algorithms are complex, providing valuable, informative content is ultimately the best way to rank well. Spend time crafting engaging and insightful reviews that go beyond basic summaries.
Remember, Google’s algorithms are constantly evolving. It might be necessary to experiment and monitor your site’s performance to see what works best.