Hello, I operate a website that compares AI tools and evaluates them based on factors like tool performance and user experience. I also include information on support options and other details in each review. Typically, I have about 8-19 tool reviews on one page, each contained within a coded widget on my Squarespace site. However, when I check my SEO report, I notice that certain repeated words like "support options" are being detected as keywords. How can I make Google disregard these words? I received a suggestion to surround the words with tags, but that didn't seem to work. I am currently using the Squarespace and coded widget approach, so any advice on how to address this issue without removing them would be greatly appreciated. Thank you!
Using tags to hide words from Google’s crawlers is not a reliable method. Instead, focus on utilizing other SEO techniques to manage keyword density and prevent over-optimization. Consider the following strategies:
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Semantic HTML: Employ semantic HTML elements like ,
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Structured Data Markup: Implement schema.org markup to define the specific content on your page. This helps Google understand the intent and meaning of your content, potentially reducing the impact of repeated keywords.
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Keyword Density Optimization: Ensure that the repeated words, such as “support options,” are not overly dense on your page. Aim for a balanced keyword density that is natural and engaging for users.
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Content Quality Focus: Prioritize creating high-quality, informative, and engaging content. Google prioritizes websites with valuable content that is relevant to user search queries. By focusing on quality content, the impact of repeated words may become less significant.
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Internal Linking: Link different sections of your website together using relevant keywords. This helps Google understand the context of your content and distribute keyword density across your website.
By implementing these strategies, you can improve your website’s SEO performance and manage keyword density without relying on methods that may not be effective or even violate Google’s guidelines.