I hired an agency to perform SEO on my Shopify website, but I am starting to doubt their efforts. I provided them with access to my Shopify store and Google Analytics a few weeks ago. Despite their assurances that they are working on it and will deliver results soon, I have noticed that they have never logged into their account on Shopify. In order to gauge their progress, they requested that I tag a certain number of products in Shopify for optimization. How can I ensure that they are actually working on my site? What specific tasks should they be completing and what results should I be monitoring to assess their performance?
It is important to have a clear understanding of the scope of work and the key performance indicators (KPIs) that will be used to measure the SEO expert’s success. Before engaging with an SEO expert, it is recommended to request a detailed proposal outlining their approach, case studies demonstrating their past successes, and examples of their work. It is also crucial to establish clear KPIs, such as website traffic, keyword rankings, and conversions, to track progress and assess performance.
If the SEO expert has not logged into your Shopify account, it is a red flag. They should be actively working on your site and providing regular updates on their progress. A lack of engagement could indicate that they are not dedicating the necessary time and effort to your project.
To determine if an SEO expert is legit, it is helpful to assess their proposed strategy. While some SEO experts focus on building backlinks, others may prioritize on-page and technical SEO. If they are building backlinks, it is crucial to evaluate their quality. Spammy backlinks can negatively impact your website’s ranking.
To ensure transparency and accountability, request regular reports detailing the tasks completed and the results achieved. This will allow you to monitor their performance and identify any areas of concern.
If you have concerns about the SEO expert’s legitimacy, it is advisable to seek a second opinion from another SEO professional. They can provide an independent assessment of the work being done and offer guidance on how to move forward.