Hello everyone, I am the owner of a service-based business with a website that launched earlier this year. The website, which I designed and built myself, includes sections such as HOME, ABOUT, SERVICES (with 4 individual service pages), LOCATIONS (with 4 individual location pages), TIPS (with 3 industry-specific topical pages), and BLOG (featuring 27 high-quality, relevant articles).I am seeking advice on how to improve my Google Search Console rankings:
- Total Clicks = 91
- Total Impressions = 17,000
- Average CTR = 0.5
- Average Position = 58.4
In recent months, we have focused on acquiring backlinks, internal linking, and creating well-written blog posts with relevant keywords throughout the site. How can I improve these rankings further? If anyone can provide genuine feedback and assistance, I am happy to share the link to my website. Thank you.
Improving your Google Search Console metrics for a home-service business in the UK requires a multifaceted approach. While you’ve made a good start with backlink acquisition, internal linking, and blog post creation, there are several key areas to focus on:
Keyword Research and Targeting:
- Local SEO: Your website’s focus on locations suggests a strong emphasis on local customers. Utilize location-based keywords in your content, including your city, county, and specific service areas. This will attract more local searches.
- Service-Specific Keywords: Identify the most relevant keywords for your specific services. Use tools like Google Keyword Planner or Ahrefs to research popular search terms, search volume, and competition.
- Long-Tail Keywords: Target long-tail keywords, which are longer and more specific phrases. These often have lower competition and can be more effective for attracting qualified leads. For example, instead of “plumbing services,” use “emergency plumbing services in London.”
On-Page Optimization:
- Website Structure: Ensure your website is easy to navigate and user-friendly. This includes clear headings, concise content, and internal linking structures that guide users to relevant pages.
- Meta Descriptions and Titles: Craft compelling meta descriptions and titles that entice users to click on your search results. Include relevant keywords and make them concise and informative.
- Schema Markup: Implement schema markup on your website to help search engines understand the content on your pages. This can improve visibility and increase the likelihood of appearing in rich results, such as knowledge panels or local business listings.
- Mobile Optimization: Ensure your website is responsive and mobile-friendly. Google prioritizes mobile-first indexing, so a well-optimized mobile site is crucial.
Content Marketing:
- Blog Content: Continue creating high-quality blog posts that address common questions and concerns related to your services. Aim to provide valuable insights and solutions to attract readers and establish your expertise.
- Local Citations: Build a strong local presence by submitting your business information to local directories like Yelp, Google My Business, and others. Consistent and accurate information across directories strengthens your local SEO.
- Engage with Local Communities: Participate in local forums, online communities, or social media groups related to your industry. This can help build brand awareness and generate referral traffic.
Technical SEO:
- Website Speed: Optimize your website for fast loading times. Slow websites are penalized by search engines and lead to higher bounce rates.
- Mobile Speed: Optimize your website’s loading speed on mobile devices.
- Image Optimization: Compress and optimize your website images for faster loading times and improved SEO.
Analytics and Monitoring:
- Google Analytics: Track website traffic, user behavior, and conversion rates to identify areas for improvement. Analyze the data to understand which keywords and content are performing well and which need optimization.
- Google Search Console: Use Google Search Console to monitor search queries, identify errors, and receive insights into your website’s performance. Track your progress and make adjustments based on data-driven insights.
Remember: Building a strong online presence takes time and effort. Consistent optimization, high-quality content, and a focus on user experience are key factors in achieving sustainable success.