"My English may not be perfect, but I will attempt to describe my issue to you, hoping for your assistance. Thank you in advance. It's truly a privilege to utilize technology to pose questions to brilliant minds like yours and receive answers.I have recently started my own PPC agency in India, with a B2B travel agent software development company as my sole client. I have not yet gained any backlinks for my website. I am looking to expand my business in India, but the competition is fierce and traditional methods like cold calling and emailing are not yielding results.
I have several options to consider, including meta ads, Google ads, organic growth through SEO, and social media.
Meta ads are affordable compared to Google ads, but the quality of leads has decreased after the iOS14 update. These leads lack buying intent and are mainly looking for free services for a limited time.
Google ads have high buying intent, but the cost per click is not low and is increasing significantly. I plan to utilize Google ads once I acquire more clients.
I am currently focusing on SEO to enhance the visibility of my website and attract organic traffic. I am writing blogs, although they are not original insights but rather curated from authoritative sources. I have not obtained any backlinks yet.
I am unsure of how to acquire backlinks and whether using copied content affects SEO by bypassing the EAT formula. Additionally, I would like to know how long it typically takes to improve ranking through SEO."
Focus on building a strong foundation for your SEO efforts before pursuing backlinks. Create high-quality, original content that demonstrates your expertise and provides value to your target audience. This content should be well-researched and written in a clear and engaging manner.
While utilizing curated content can be helpful, prioritize creating original content that reflects your unique insights and perspectives. This will help establish your authority and attract backlinks naturally.
Building backlinks takes time and effort. Focus on creating content that is valuable and shareable, and engage with your target audience on social media and other online platforms. This will help attract backlinks organically.
Don’t rush into acquiring backlinks; prioritize creating high-quality content and building a strong online presence.
Remember, SEO is a long-term strategy, and it’s important to be patient and consistent in your efforts. It’s impossible to pinpoint an exact timeframe for ranking improvement, as it depends on various factors like competition and the quality of your content. Focus on continuous improvement and building a strong foundation for your website’s visibility.