I have noticed that not all ads in local newspapers include hyperlinked websites. How can I ensure that my sponsored ad includes a backlink to my website in their online archives? Should I provide a text description or use a format that is easily searchable by Google to increase the likelihood of getting a backlink?
It is not possible to guarantee that a backlink from a local newspaper will be a “do follow” link. While providing a text description or using a format that is easily searchable by Google might increase the likelihood of getting a backlink, it does not influence the “do follow” status. The decision to mark a link as “do follow” or “no follow” is made by the website owner (in this case, the local newspaper).
It is best practice to contact the newspaper directly and inquire about their policies regarding sponsored ads and backlink status. Many newspapers may offer a “do follow” option for an additional fee, so it is important to be transparent about your expectations and negotiate the terms of the agreement.