I am looking to learn and apply SEO practices for the Arabic e-commerce platform "SALLA." I have experience with SEO for WooCommerce and Shopify, but my client's website is on SALLA and needs SEO optimization. Despite the platform offering SEO tools, I am unable to learn them as the instructional materials are in Arabic. Additionally, creating a test site on the platform outside of the KSA region is not possible.
Answer:
While SALLA provides SEO tools, the lack of English resources and the inability to create a test site outside of KSA can pose challenges. Here’s a strategy combining general SEO principles with specific considerations for SALLA:
1. Understand SALLA’s SEO Capabilities:
- Despite language barriers, thoroughly explore the platform’s SEO settings.
- Identify features like title and meta description optimization, URL customization, image optimization, and sitemap generation.
- Understand how SALLA handles internal linking and redirects.
2. Leverage Arabic SEO Expertise:
- Seek assistance from Arabic SEO specialists or agencies with experience in e-commerce platforms like SALLA.
- They can help translate SEO concepts and apply them effectively to your client’s website.
3. Focus on On-Page Optimization:
- Keyword Research: Identify relevant Arabic keywords using specialized tools or resources.
- Content Optimization:
- Create high-quality, Arabic-language product descriptions, category descriptions, and blog posts.
- Include relevant keywords naturally within the text.
- Use structured data (schema markup) to enhance search engine understanding of product information.
- Image Optimization:
- Optimize images with relevant file names and alt text in Arabic.
- Use images that are visually appealing and relevant to the product.
4. Off-Page SEO Considerations:
- Backlinking: While backlink building is crucial, understand SALLA’s policies on external links.
- Social Media:
- Engage in Arabic-language social media marketing efforts to increase brand visibility and drive traffic.
- Share engaging content featuring your client’s products.
- Local SEO: If targeting a specific region within KSA, optimize for local search by including relevant location information.
5. Continuous Monitoring and Improvement:
- Use SALLA’s analytics tools to track website traffic and SEO performance.
- Regularly analyze data to identify areas for improvement and adjust your strategy accordingly.
Remember, SEO is an ongoing process. Stay informed about the latest updates and best practices, especially within the context of Arabic SEO and SALLA’s platform.