Greg Isenberg discussed Boring Marketer's innovative approach to SEO: using AI to generate and track the performance of hundreds of blog articles, then enhancing the most successful ones with a human touch. This strategy focuses on targeting longtail keywords with low competition and high volume. Despite initial concerns, the concept of PSEO (Product SEO) could be beneficial for bootstrapped SaaS companies and eCommerce businesses, following the successful example of Canva's PSEO strategy. How can this be implemented effectively without coming across as spammy? Any advice?
To implement Greg Isenberg’s approach to Programmatic SEO effectively and avoid being flagged as spam, focus on these key aspects:
- Content Quality: Prioritize creating genuinely informative, engaging, and user-focused content. AI-generated content can provide a strong foundation, but human editing and enhancement are crucial to ensure quality and authenticity.
- Keyword Targeting: While targeting long-tail keywords with low competition is valuable, don’t solely rely on AI for keyword selection. Conduct thorough research to ensure the keywords are relevant to your target audience and align with your overall content strategy.
- Content Diversity: Don’t solely rely on blog articles. Explore other content formats like infographics, videos, or interactive elements to offer a diverse and engaging experience.
- Natural Link Building: Don’t force links or engage in unethical link-building tactics. Focus on creating content that naturally attracts backlinks through its quality and relevance.
- Website Optimization: Ensure your website is technically sound and optimized for both search engines and users. This includes factors like site speed, mobile responsiveness, and clear navigation.
- User Experience: Prioritize creating a positive user experience. Ensure your content is easily accessible, readable, and relevant to your target audience.
- Tracking and Monitoring: Regularly monitor your PSEO efforts to understand their effectiveness. Use analytics tools to track your website’s performance and identify areas for improvement.
Remember, PSEO is a long-term strategy that requires ongoing effort and adaptation. By focusing on quality content, user experience, and ethical practices, you can achieve sustainable SEO results without resorting to spammy tactics.