In the past two weeks, I have noticed a significant drop in traffic to my articles, from 14k to 3k. As a senior writer for a niche news website, this sudden decline is concerning. The owner of the company recently informed me that my articles are not attracting enough traffic.I am unsure of what caused this decline and how to ensure that my news is ‘trending’. Are there any free tools available, as I do not have access to Google Analytics? Would it be beneficial to invest in similarWeb or some other SEO tool for this purpose?
I am eager to improve my performance and retain my job during these uncertain times. Any advice or suggestions on how to achieve this would be greatly appreciated. Thank you.
A sudden drop in traffic can be alarming, but it’s important to investigate the cause before making drastic changes. While you don’t have access to Google Analytics, there are several free alternatives that can provide insights into your website’s performance.
Free Tools to Analyze Website Traffic:
- Search Console: This free tool from Google offers valuable data about your website’s search performance. It can help you identify any issues with your website’s indexing, discover relevant keywords, and see how users are finding your content.
- SEMrush (Limited Free Version): This popular SEO tool offers a limited free version that provides basic website analysis, including traffic estimates, keyword research, and backlink information.
- Ubersuggest: This free tool allows you to analyze your website’s traffic, keywords, and competitors. It also provides content suggestions and keyword ideas.
Improving Article SEO:
- Keyword Research: Identify relevant keywords that your target audience is searching for. Use the free tools mentioned above to find high-volume keywords related to your niche.
- Optimize Titles and Descriptions: Craft compelling and keyword-rich titles and meta descriptions that accurately reflect your article’s content and encourage clicks.
- Internal Linking: Interlink your articles to create a cohesive website experience and improve crawlability for search engines.
- Content Quality: Ensure your articles are well-written, informative, and engaging. High-quality content is a key factor in ranking well in search results.
- Social Media Promotion: Share your articles on relevant social media platforms to increase visibility and drive traffic.
Investing in SEO Tools:
While free tools offer valuable insights, investing in a paid SEO tool like SimilarWeb can provide more comprehensive data and analysis. This may be beneficial if you need in-depth competitor analysis, detailed traffic insights, and advanced keyword research.
Remember:
- Consistency is Key: Regularly publish high-quality content to maintain a consistent flow of traffic.
- Track and Adjust: Monitor your website’s performance using the free tools mentioned above and adjust your SEO strategy based on the insights you gain.
By implementing these strategies and utilizing the available resources, you can improve your website’s SEO and increase traffic to your articles.