How should I write content?

I have SEO experience and am now writing for my own website, but I lack knowledge of creating content. I prefer not to use AI for writing. What strategy and process should I follow?

Start by understanding your target audience and what they are searching for. Conduct thorough keyword research to identify relevant terms and phrases. Focus on creating high-quality, informative, and engaging content that provides value to your readers. Structure your content logically, using headings, subheadings, and bullet points to improve readability. Remember to proofread and edit your work carefully before publishing.