Hello everyone,I wanted to share a case study demonstrating how consistent updates to existing content led to improved rankings and increased lead generation in a competitive niche. This study pertains to resources.instafill.ai, a Docusaurus website designed to assist individuals in the U.S. with completing tax and legal forms.
Despite facing stiff competition from established rivals in the niche, our decision to focus on updating existing content instead of creating new pages yielded significant results.
Process:
In November 2024, we updated 4-5 articles in multiple batches using suggestions from Hipa.ai to enhance the content. Initially, changes were made manually as GitHub integration was not yet available. However, with GitHub now integrated, updates can be scheduled and implemented automatically after a thorough review of suggestions to ensure alignment with our objectives.
The Docusaurus-based site was well-suited for applying updates seamlessly, thanks to the full support of Hipa.ai for Docusaurus and Markdown workflows.
Time Investment:
The entire process required approximately 1.5-2 hours in total, primarily spent on reviewing suggestions and making manual changes. Hipa.ai leverages OpenAI’s o1-preview model to analyze content and propose precise updates, enabling us to focus on actionable improvements rather than generic modifications. With GitHub integration, we anticipate saving about 80% of the time invested in future updates.
Results:
After updating just 4 pages, we observed a significant increase in leads, with daily numbers rising from 5-10 to 20-30. The boost in leads was attributed to targeting new keywords, improved SERP rankings for existing terms, and enhanced visibility in search results, thereby enhancing credibility. Notably, none of the updated articles experienced a decline in keyword rankings, emphasizing the importance of maintaining overall performance.
Why Regular Updates Worked:
Frequent updates to existing content proved effective as Google seems to favor regularly refreshed pages, leading to immediate improvements in rankings for the updated articles. In contrast, new content may take longer to gain traction as Google monitors quality before indexing and ranking new pages. Updating existing pages emerged as a faster and more reliable strategy in this context.
About the Site:
Instafill.ai Resources, established in 2023 with an Ahrefs DR of 26, benefited from regular updates by capturing new keywords, enhancing existing keyword rankings, tripling daily leads, and ensuring stability without any decline in keyword positions. The integration of Docusaurus and Markdown support from Hipa.ai facilitated a streamlined and efficient process of updating and formatting articles.
Next Steps:
Our next plan involves scaling up the approach by updating more articles to assess its effectiveness across a larger sample. I will be sharing screenshots of ahrefs and Google search console data in the comments for those interested in further details.
Have you experimented with updating older content regularly? I would appreciate hearing your thoughts and strategies!
Consistent updates to existing content, utilizing AI tools like Hipa.ai, can effectively boost website rankings and lead generation, as evidenced by a case study involving resources.instafill.ai. This Docusaurus website saw a three-fold increase in daily leads after updating just four pages. The updates targeted new keywords, improved Search Engine Results Page (SERP) rankings for existing terms, and enhanced visibility in search results, ultimately boosting credibility. The process involved utilizing suggestions from Hipa.ai to enhance existing content. The updates were made manually initially, but the integration of GitHub will automate this process, saving time and increasing efficiency. The site’s Ahrefs Domain Rating (DR) increased to 26 after the updates, demonstrating the effectiveness of the strategy. The case study highlights the importance of regular content updates, as Google appears to favor regularly refreshed pages, leading to immediate improvements in rankings. Furthermore, the use of AI tools streamlines the process and enables focused improvements, resulting in significant gains in leads and keyword rankings.