I'm relocating to a new city with more industry competition. Does location impact SEO factors like Google reviews, keywords, or listed addresses? Can I maintain a less competitive location for my business while living elsewhere? Will longer-established companies in the new city rank higher in search results?
Location plays a significant role in SEO, affecting factors like Google reviews, keywords, and listed addresses.
Google Reviews: Reviews tied to a specific location are crucial for local SEO. Reviews from customers in your new city will carry more weight than reviews from your previous location.
Keywords: Location-based keywords are essential. You’ll need to research and target keywords relevant to your new city and industry. For instance, “best pizza in [new city name]” will be more effective than “best pizza.”
Listed Address: Ensure your business address is accurately listed on Google My Business and other relevant platforms. This helps Google understand your location and connect you with local customers.
Maintaining a Less Competitive Location: While it’s possible to maintain a less competitive location for your business while living elsewhere, it will require more effort and strategic optimization.
Longer-Established Companies: Established companies in your new city may have an edge due to their local history, online presence, and existing customer base. However, you can overcome this by actively building your brand, leveraging local SEO, and engaging with the community.
Remember, success in your new city will depend on your commitment to building a strong local presence and understanding the specific SEO challenges and opportunities in your new market.