Hey everyone, I'm having trouble finding reliable information on the distribution of traffic between organic and paid results on Google. I'm looking for a report that shows the percentage of clicks on paid results (Google Ads) versus organic results (SEO). Most of the results I've come across seem to be from agencies, so they may be biased. Does anyone know of a trustworthy report on this topic?
It is challenging to provide an exact percentage for the CTR share of SEO vs. PPC. The distribution of traffic between organic and paid results on Google is dynamic and influenced by several factors, such as search intent, industry, and keyword competition. A reliable report that provides a consistent percentage across all searches would be difficult to find. While some agencies may provide estimates, these can be biased toward their marketing strategies. It’s essential to recognize that the relative click-through rates of organic and paid results can vary considerably depending on the context of the search.