SEO has evolved over the years. I have been creating affiliate websites with content since 2015, with some successes and failures along the way. One important concept in SEO is EEAT - Expertise, Experience, Authority, Trust. This means that the content author should be qualified to write on the topic, especially in sectors like health, science, and finance, known as Your Money or Your Life (YMYL).I have observed a trend where website owners pay standard writers to create content and then have qualified professionals review it, which can be more cost-effective. However, the effectiveness of this method in the eyes of Google is uncertain.
One example is Garage Gym Reviews, which separates authors from fact checkers and expert contributors and displays their certifications and specialties, enhancing trust. WordPress users can use plugins like AIOSEO or EEAT WP to help with author SEO.
By incorporating EEAT qualifiers like industry-expert writers, clear author bylines, unique photography, and proper citations, I plan to launch a new content-based website in a different sector in 2025 with a bigger budget to see how this approach performs. Trust is crucial in content creation, but profitability in affiliate marketing remains uncertain due to the higher budget needed.
EEAT is crucial for SEO, especially in YMYL sectors. Google prioritizes content from credible sources, ensuring the information provided is accurate and reliable. While having qualified professionals review content written by standard writers can be cost-effective, it’s unclear how effective this approach is in Google’s eyes.
Transparency is key. Websites like Garage Gym Reviews, which clearly showcase author credentials and expert contributors, demonstrate a commitment to building trust with users. This transparency, coupled with author bylines, original photography, and proper citations, can significantly enhance a website’s credibility and ranking in search results.
While higher budgets are required for this approach, the potential for increased trust and organic traffic can lead to greater profitability in affiliate marketing. Ultimately, the success of incorporating EEAT into content creation will depend on the specific niche and the implementation strategy.