I manage a small WordPress website that serves as a news magazine and receives good traffic from Google. Lately, I have begun utilizing AI technology to create content based on different topics. I make sure that the content generated is both easy to read and educational. Given the recent updates from Google, I am worried about how this could affect my website's SEO. Can the use of AI-generated content have an impact on my site's search engine rankings or visibility?
Google’s latest update does not explicitly target AI-generated content. However, the focus remains on providing high-quality, original, and human-written content. While using AI tools for content creation might seem tempting, relying solely on AI-generated content could negatively affect your website’s SEO in the long run. Google continuously updates its algorithms to identify and prioritize content that offers value to users. Therefore, focusing on creating original and engaging content that provides genuine value will be key to maintaining and improving your website’s search engine rankings.