Hello,As a newcomer to SEO, I am curious about incorporating keywords that have “near me” in them. For instance, with a keyword like “Italian restaurants near me,” should I only focus on the first two words (Italian Restaurants) or is it necessary to include the “near me” component as well?
Any insights would be greatly valued. Thank you!
It’s generally a good idea to include the “near me” component in your keywords, even though the first two words (Italian Restaurants) are essential. Here’s why:
- Search Intent: “Near me” keywords directly reflect a user’s search intent for local businesses. When someone searches “Italian Restaurants near me,” they are looking for restaurants in their immediate vicinity.
- Targeting Local Customers: Including “near me” helps your content appear in local search results, specifically targeting people who are searching for businesses in their area.
- Mobile Search: The majority of “near me” searches happen on mobile devices, where users are often looking for immediate solutions.
While focusing on the core keywords (Italian Restaurants) is crucial for relevance, incorporating “near me” enhances your chances of reaching the right audience at the right time. Remember, the goal is to attract users who are actively seeking local services, and “near me” keywords are a powerful way to achieve this.