Can I use different utm\_medium values to identify which specific source location my traffic came from? For example, Instagram carousel, Instagram post, Instagram reels, Instagram stories, Instagram bio.You can absolutely use differentutm_medium bio
utm_medium post
utm_medium stories
utm_medium reels
utm_medium carousel
How do you do this tracking?
utm_medium values to identify the specific source location of your traffic within Instagram. The utm_medium parameter is specifically designed to track the marketing medium or platform used to reach your audience. In this case, you can use the values you provided:
utm_medium=bioutm_medium=postutm_medium=storiesutm_medium=reelsutm_medium=carousel
These values will help you distinguish between traffic coming from Instagram bio links, individual posts, stories, reels, and carousels. This way, you can analyze the performance of each of these Instagram features and understand which ones are most effective in driving traffic to your website.
For example, you could create unique URLs for each of your Instagram features using these utm_medium values. When someone clicks on a link from your Instagram bio, the utm_medium value will be “bio.” This information will be captured in your analytics platform, allowing you to track the effectiveness of your bio link strategy. You can apply the same logic for posts, stories, reels, and carousels.
It is common practice to use other UTM parameters along with utm_medium, such as utm_source, utm_campaign, and utm_content, to further refine your tracking and provide more detailed insights into your marketing efforts.