How do you use spreadsheets in SEO?

I am in the process of creating a new program that is similar to Excel/Google Sheets but includes additional features like built-in data connectors and a visually appealing reporting interface. I am currently researching the specific tasks that marketers, particularly those in SEO, typically perform using spreadsheets. Your assistance would be greatly appreciated!

Spreadsheets are frequently used by SEO professionals to automate various tasks, including data analysis and cannibalization checks.