"Currently, the plural form of one of my important keywords is ranking #3 with an estimated search volume of 100. Conversely, the singular form of the same keyword, without the 's', is ranking at 18 with an estimated search volume of over 1k.I want the singular keyword to rank higher, but in most cases, using the singular version doesn’t make sense (unless adding an unnecessary article).
Has anyone encountered a similar situation and how did you address it to improve the rankings?"
In some cases, Google may not differentiate between words with small variations like pluralizing or not.