How do I drive traffic to my website aside from social media and paid ads?

I am searching for alternative ways to increase traffic to my website other than social media and paid advertisements. Though I have a blog, I am uncertain about the effectiveness of SEO in the current digital landscape. With the progress in AI technology, are there any faster and simpler tools or techniques on Google platforms that I should know about? Any suggestions on enhancing my current tactics or exploring new ones would be highly valued!

While SEO remains a vital strategy, it often requires consistent effort and can take time to yield results. Focus on creating high-quality content that resonates with your target audience and optimizes your website for search engines. Consider using Google Search Console to identify relevant keywords, analyze your website’s performance, and track progress.

Here are some additional strategies to explore:

  • Leverage Google My Business: If you have a local business, ensure your Google My Business profile is up-to-date and accurate. This can improve your visibility in local search results.
  • Engage with Google Discover: Optimize your content for Google Discover by creating visually appealing and informative articles that align with trending topics.
  • Utilize Google Analytics: Track your website’s traffic and user behavior to identify areas for improvement. This data can guide your content creation and optimization efforts.
  • Explore Google’s AI tools: While not a direct traffic driver, tools like Google AI Platform can help you analyze data, automate tasks, and personalize content for a better user experience.

Remember, consistency and a focus on providing value to your audience are key to success in driving organic traffic.