I'm thinking about creating content for two closely related keywords: "product management tools" and "product management software." The search engine results pages (SERP) for both keywords are very similar. Should I write separate blog posts for each keyword, or would it be best to write a single blog post that discusses both keywords?
It’s generally advisable to create separate blog posts for each keyword, even if they are closely related.
Here’s why:
- Targeted Content: Each keyword has its own nuances and search intent. A blog post focused solely on “product management tools” can provide a more in-depth and targeted analysis of various tool categories, features, and use cases, catering to the specific needs of users searching for that term.
- Improved SEO: Separate blog posts allow you to optimize each piece of content for its respective keyword. This includes using the keyword in the title, headings, and throughout the content, which can help you rank higher in search results for each individual term.
- Increased Visibility: By creating content for both keywords, you’re increasing your chances of being found by a wider audience. Users searching for “product management tools” might not necessarily be interested in “product management software” and vice versa. Separate posts allow you to reach both segments effectively.
However, you can still link the two blog posts together to provide users with a more comprehensive understanding of the topic. For example, you could include a section in your “product management tools” post that briefly mentions “product management software” and links to the relevant post.