For instance, when searching for OCNJ Drone on Google, several subheadings appear in a visually appealing manner. However, I would like to change the specific ones that show up and their order. Can someone please clarify what these are called so that I can modify them?
The subheadings you’re referring to are called “rich snippets” or “structured data”. They are designed to make search results more informative and visually appealing by including specific details about the searched company, such as location, phone number, opening hours, or even reviews.
You can’t directly change the specific subheadings that appear in Google search results. However, you can influence what information is displayed by implementing structured data markup on your company website.
This markup uses specific code (typically in JSON-LD format) to tell Google what information is important and how it should be displayed. By accurately implementing structured data, you can ensure your website provides the right information to Google, which will hopefully influence the rich snippets that appear.
Here’s a general process:
- Identify the desired information: Determine what specific subheadings (e.g., location, opening hours) you want to highlight in the search results.
- Choose the appropriate schema: Research different schema types available (e.g., “Organization,” “LocalBusiness”) to match your company’s information.
- Implement structured data markup: Add the relevant structured data code to your website’s HTML.
- Test and validate: Use Google’s Structured Data Testing Tool to verify the implementation and ensure the data is correctly interpreted.
By properly utilizing structured data markup, you can increase the chances of having your company’s desired information presented in a visually appealing and informative way within Google search results.