About a year ago, I began learning SEO through YouTube videos, free courses, and blogs due to financial constraints as a college student. After six months of dedicated learning, I secured my first paying job as an SEO assistant for an e-commerce store. Despite being entrusted with various tasks like keyword research, content writing, internal and backlinks, schema, etc., the pay was meager at $220/month for a full-time position. I persevered for six months because I enjoyed the work.Subsequently, I transitioned to an SEO specialist role in another startup, earning $450/month for a 45-hour workweek. While it seems like a step up, the long hours and reliance on public transportation leave me with limited time to continue expanding my SEO knowledge and skills. I feel like I am losing the excitement that initially motivated me on this journey.
I am seeking advice on how to stand out in the field of SEO and progress towards higher-paying opportunities. Should I consider changing career paths, or are there more strategic ways to advance and escape my current situation? Any insights or guidance from individuals who have faced similar challenges would be greatly appreciated.
Consider acquiring more advanced SEO skills and certifications to differentiate yourself in the job market. Many commenters suggest pursuing certifications like Google Analytics Individual Qualification (GAIQ), Google Ads Search Certification, and HubSpot Inbound Marketing Certification to demonstrate expertise. This can help you land higher-paying roles.
Additionally, consider focusing on specialized areas within SEO, like technical SEO or content strategy, to become a sought-after expert. Specializing in these areas allows you to command higher salaries and opens up opportunities for freelance work. Building a strong online presence through blogging or contributing to SEO communities can further enhance your reputation and attract potential employers.
It is also crucial to continuously update your knowledge and skills, as SEO is a constantly evolving field. Regularly attending conferences, workshops, and webinars can keep you abreast of the latest trends and best practices. Networking with other SEO professionals can also open doors to new opportunities and provide valuable insights.
Lastly, consider negotiating your salary and benefits package when applying for new roles. Research the average salary for SEO specialists in your area and be prepared to justify your worth based on your skills and experience. While a change in career path might seem tempting, investing in your SEO skills and exploring specialized areas can potentially lead to more fulfilling and lucrative opportunities.