"Hello, I manage an e-commerce website and currently have a meta tag description for my products that mentions 'iPhone XX' multiple times for different products. I'm wondering if search engines penalize me for this repetition. Thank you for your assistance."
While search engines don’t explicitly penalize you for repeating keywords in your meta descriptions, it’s generally not a good practice. Excessive repetition can make your description look spammy and unnatural, which could negatively impact your search engine rankings.
Instead of repeating “iPhone XX”, focus on creating unique and compelling descriptions for each product. Highlight the key features, benefits, and selling points that make each product stand out. Use relevant keywords naturally throughout the description, ensuring it flows smoothly and reads like a natural sentence.
Remember, the goal of your meta description is to entice users to click on your website. It should be concise, informative, and engaging, giving searchers a clear understanding of what they can expect from your product.