"Hello,I have successfully grown my web design agency website by 7000% this year by focusing on content and keyword research, targeting low-hanging fruit, and establishing Topical Authority. I have over 15 years of experience in SEO and know how to do the work, but I am unsure about how to create a competitive offer or how other agencies package their SEO services.
I would appreciate your guidance on how to sell SEO retainers or packages, including what needs to be listed, delivered, and how to price them.
Thank you for any real-world advice you can provide."
To effectively sell SEO services, consider creating packages that cater to different client needs and budgets. A typical package structure might include:
Basic Package:
- Deliverables: On-page optimization, keyword research, and basic content creation.
- Price: This package is ideal for smaller businesses or those just starting with SEO. Pricing should be competitive and reflect the scope of work.
Standard Package:
- Deliverables: Includes everything from the basic package plus off-page optimization, link building, and ongoing content creation.
- Price: This package targets businesses looking for more comprehensive SEO services to boost their online presence.
Premium Package:
- Deliverables: Includes all the benefits of the standard package, advanced technical SEO, and competitive analysis.
- Price: This package is suitable for businesses seeking a high-level SEO strategy and significant website growth.
Key Considerations for Packaging and Pricing:
- Client Needs: Understand your potential clients’ goals, target audience, and budget to tailor packages accordingly.
- Market Research: Research competitors’ pricing and offerings to benchmark your own services.
- Value Proposition: Clearly define the value each package offers and highlight its benefits for clients.
- Transparency: Be transparent about deliverables, timelines, and pricing.
- Measurable Results: Ensure your packages include tracking and reporting to demonstrate the impact of your SEO efforts.
When communicating your services, emphasize the tangible benefits for clients, such as increased website traffic, improved search rankings, and higher conversion rates. Remember to leverage your experience and expertise to build trust and confidence with potential clients.