I was looking at competitors for a client and found that one of their competitors has 2 GBPs - one is a service-area business (no business address) and the other is a hybrid business (with business address and service areas). The service-area GBP is ranking well on the local-3pack results in the neighboring city (though they don't have a business location there) and the hybrid business GBP is ranking on their original business location. I wasn't too sure but I think that this violates Google Policies. Should I report this?
It is possible that having two Google Business Profiles (GBPs) for one business entity at the same address violates Google’s policies. While Google’s guidelines state that businesses should only have one GBP per location, there is no clear consensus on whether having two GBPs for the same entity but with different business models is a violation.
Some individuals have reported difficulties getting Google to address issues with duplicate or fake GBPs, even with strong evidence. However, there have been instances where Google has taken action on such reports. Ultimately, it is advisable to report any suspected violations of Google’s policies, although there is no guarantee that action will be taken.