I created a services-based website, aiming to provide the same service across all States in the US. I was uploading the same content just after optimizing for location (like changing the location name and all other content remains the same). My website was just receiving impressions and impressions dropped to zero on 12th June then not restoring. Is it because of the June Spam Update?
It’s highly likely the June spam update affected your website’s impressions. The update aimed to combat spammy practices, including duplicate content across multiple locations. While you optimized for location, uploading identical content across various states could be seen as a form of duplicate content by Google’s algorithms.
This might have triggered a penalty, leading to a significant drop in impressions.