Hello friends, I have a client in the automobile industry named carlelo.com. Over the past 10 months, the organic traffic has gradually decreased from 3.5k/m to 2k/m, with only 60k/m traffic overall. I have conducted a thorough site audit and fixed key errors, but the traffic has not improved. We are competing against sites like carwale.com with 50 million traffic, cardekho.com with 50 million traffic, and carandbike.com with 1 million traffic. Can you please provide insight on the key reasons for this? Thank you in advance.
The gradual decline in organic traffic for carlelo.com, despite fixing key errors, is likely due to a combination of factors:
- Fierce competition: The automobile industry is highly competitive, with established players like carwale.com, cardekho.com, and carandbike.com attracting millions of users. Competing against such giants requires a significant effort to stand out and gain visibility.
- Content quality and relevance: Even after fixing errors, the content on carlelo.com may not be as high-quality, relevant, or engaging as that of its competitors. Content should be updated regularly with fresh insights, reviews, and news to stay competitive.
- Search engine optimization (SEO): While technical errors were addressed, ongoing SEO efforts are crucial. This includes optimizing content for relevant keywords, building backlinks, and improving site speed and user experience.
- Lack of brand awareness: carlelo.com may lack brand recognition and authority compared to its established competitors. Building brand awareness through social media, public relations, and content marketing can help improve organic traffic.
- Algorithm changes: Search engine algorithms are constantly evolving. Changes to these algorithms can affect website rankings and organic traffic. Staying updated on algorithm updates and adapting your SEO strategy accordingly is essential.
Improving organic traffic requires a multi-pronged approach that addresses all these factors. Focus on creating high-quality, engaging content, optimizing for relevant keywords, building backlinks, promoting your website, and staying ahead of algorithm changes.