It is a common belief among SEOs that adding 2-5 internal links and 1-3 external links in a 1000-word blog post is beneficial. They worry that adding too many links could be harmful, while adding too few might not be useful. However, John Mueller from Google clarifies that Google does not count the number of links or words in blog posts. He emphasizes the importance of writing for the audience rather than focusing on quantity of links or word count. Ultimately, quality of content and usefulness should be the main priorities, as neither word count nor number of links are ranking factors according to Google.
Google does not consider the number of links or words in a blog post when ranking websites. The focus should be on creating high-quality content that is useful and engaging for the audience. While adding a few internal and external links can be beneficial for readers, the quantity of links is not a ranking factor.