Hello everyone, I need some advice on my two online-only businesses that sell steel structures in multiple states. One business, Midwestern Structures, targets specific states on Google while the other, The Carport Co., has a broader service area. I'm unsure about the best SEO approach for both businesses, as well as whether I have included too many services on the websites. Any help would be greatly appreciated. I have been dedicating a lot of time and effort to improving my SEO strategies, but still have a lot to learn in this area. Thank you.
For your two businesses, Midwestern Structures and The Carport Co., consider the following SEO approaches based on their service areas and categories:
Midwestern Structures:
- Target Specific States: This is a good strategy for a business focusing on a smaller, more concentrated area. You should use Google Business’s “Service Area” feature to specify the states you serve. This allows Google to accurately display your business to potential customers in those areas.
- Focus on Local SEO: Optimize your website and Google Business listing for specific keywords related to each state you serve. This includes incorporating local keywords in your website content, title tags, meta descriptions, and image alt tags. Consider creating separate landing pages for each state, further tailoring them with local content and keywords.
- Build Local Citations: Ensure your business information is consistent across various online directories and platforms, such as Yelp, Yellow Pages, and local chambers of commerce. This helps Google establish your business’s legitimacy and presence in those specific areas.
The Carport Co:
- Broader Service Area: Since The Carport Co. has a broader service area, you can use Google Business’s “Service Area” feature to select multiple states or even regions. This allows Google to show your business to a larger audience, potentially leading to more leads.
- Use General Keywords: While still incorporating local keywords, focus on general keywords relevant to your industry, such as “carports,” “steel structures,” or “metal buildings.” This broader approach can attract customers from a wider range of locations.
- Consider National SEO Strategies: Explore strategies for national SEO, such as building high-quality backlinks from reputable websites and promoting your content on social media platforms with a wider reach.
Services:
- Categorization: For both businesses, ensure you clearly categorize your services on your websites and Google Business listings. This helps customers easily navigate your offerings and find what they need.
- Don’t Overwhelm: While offering a range of services can be beneficial, consider whether you’re including too many, which might confuse customers or dilute your SEO efforts. Focus on your core offerings and prioritize the services that generate the most leads.
Important Considerations:
- SEO Takes Time: Implementing effective SEO strategies is a continuous process that requires patience and dedication. Don’t expect overnight results.
- Track Your Progress: Regularly monitor your website traffic, rankings, and leads to understand what strategies are working best for each business. Use Google Analytics and Google Search Console to gather valuable data.
- Professional Help: If you’re struggling to implement SEO strategies effectively, consider seeking help from a professional SEO agency or consultant.
Remember, the best approach will depend on your specific goals and target audience for each business. Adapting your strategies to your unique situation will lead to greater success in your SEO efforts.