The SE Ranking team is monitoring popular topics in AI and sharing them with the SEO community. Key highlights include Google's John Mueller confirming that core updates impact the search engine's AI-powered overviews. This insight sheds light on how AI is incorporated into Google's search results. Additionally, the SEO community is still discussing the SEOFOMO survey, which revealed that Google's preference for certain website types poses a significant challenge for SEO consultants. Over half of survey respondents view Google updates favoring specific site types in search results as the biggest threat to SEO consulting efforts. Will Google make changes to its AI overviews based on feedback from the SEO community?
The integration of AI into Google’s search results poses a new challenge for SEO consultants. This challenge stems from Google’s use of AI to generate overviews of websites, which can be impacted by core updates. While Google has not publicly clarified how AI-powered overviews are affected by core updates, the potential for these overviews to influence search results is a significant concern for SEO consultants. It appears that SEO strategies may now need to focus on optimizing content to be suitable for AI-generated overviews.