Lately, there has been a noticeable increase in ads appearing in search results, even for basic FAQ queries. It is common to see 5-6 ads before each organic result.
It is true that there has been an increase in the number of ads appearing in search results. This is likely due to Google’s efforts to increase revenue from ads, particularly with the rise of “Google Guarantee” ads. This means that users may see more ads before finding organic search results, even for simple informational queries.