I run a website to promote my products. I used to hire a SEO writer agency to create two blog pages that receive a lot of traffic, but the content is not related to what I am selling. I am considering removing these blog pages because they seem spammy and do not result in leads for my products. However, I am concerned about how this might impact the ranking of my other pages and the overall SEO score of my domain. These two pages happen to be the top performers in terms of generating clicks to the website.
Unpublishing a single page, especially one that receives high traffic, can potentially impact your website’s overall SEO and ranking. While removing content that is not relevant to your business may seem beneficial in the long run, it could result in a drop in traffic and potentially harm your domain authority.
If the content is completely unrelated to your products and services, it might be hindering your efforts to establish a strong online presence for your target audience. However, removing such pages abruptly could lead to a sudden loss of valuable backlinks and traffic.
A more strategic approach could involve rewriting or updating the existing content to align with your products and business goals. This way, you can retain the existing traffic and backlinks while enhancing the relevance and value of the content for your website.
Alternatively, you could consider archiving or minimizing access to the pages to reduce their visibility. This might help you maintain some of the benefits of the traffic without directly impacting your SEO score. Ultimately, the best course of action depends on the specific content, your business goals, and your comfort level with potential changes in traffic and ranking.