Should I purchase a short, easy-to-remember domain or one that matches a long tail keyword in my niche? Will an exact match domain help drive more early traffic? Share your experiences.
An exact match domain can potentially help drive early traffic, but it’s not a guaranteed strategy for success. While having a domain that exactly matches a long-tail keyword can improve your search engine ranking for that specific phrase, it’s important to consider the overall user experience and brand building.
A short, easy-to-remember domain might be more beneficial in the long run as it’s easier for people to recall and share. Additionally, focusing on creating high-quality content that genuinely addresses the user’s needs is crucial for long-term success.
Ultimately, the choice between an exact match domain and a more memorable one depends on your specific goals and target audience. Consider factors like brand building, user experience, and the long-term sustainability of your website before making a decision.