Claudia Tomina recently published a new study recommending optimizing Google My Business (GMB) listings with popular menu items. This can help businesses outperform nearby competitors during peak hours when those items are most frequently searched. Have you noticed any improvements in your local SEO ranking as a result of this strategy?
While optimizing Google My Business (GMB) listings with popular menu items can potentially enhance a business’s visibility during peak hours, it’s not definitively proven to be a direct ranking factor. The study by Claudia Tomina suggests that this strategy can help businesses stand out when users are actively searching for those specific items, but it doesn’t necessarily guarantee an overall improvement in local SEO ranking. The effectiveness of this approach may vary depending on factors such as the competitive landscape, user search behavior, and the specific industry.