I am currently employed as a Content Marketing Manager for a long-standing website with a large audience and numerous pages. I have been updating old pages and noticed an improvement in their rankings. Are there others who are doing the same? I have developed a solution using artificial intelligence to accelerate this process - should I offer it for others to utilize?
Content refresh strategies are common and effective for improving website performance. Updating old content can lead to higher rankings and better engagement.
A tool that automates the process of identifying outdated content and suggests improvements could be valuable. It could save time and effort, especially for websites with a large volume of content.
However, it is important to note that AI-powered tools should be used with caution. While they can be helpful in identifying potential improvements, it is still crucial to have a human editor review the suggestions and ensure the final output is accurate and high-quality.