Some folks say, once a domain gets an algorithm hit, Google puts it into negative state.It won’t appear for keywords anywhere. Simply dropped.
BTW, I have experienced this on one domain (niche YMYL). I just want to make sure if it works on broader level and in all industries.
It’s widely acknowledged that Google uses a complex algorithm to rank websites, and while the exact details remain confidential, it’s generally understood that domain-level signals play a significant role in the ranking process. These signals can be positive, neutral, or negative, and they encompass various factors like website authority, user engagement, and overall quality.
While Google hasn’t publicly confirmed the existence of a specific “negative state” for penalized domains, many experienced SEO professionals believe that domains flagged for violating Google’s guidelines can experience a significant drop in rankings, sometimes even disappearing from search results altogether. This is often attributed to a combination of algorithm penalties and a decline in trust signals, which ultimately impacts the domain’s overall performance.
The experience you mentioned with your YMYL niche website aligns with this general understanding. It’s important to note that the impact of penalties can vary depending on the severity of the violation and the specific niche. However, it’s a common observation that domains facing algorithmic actions can experience a dramatic decline in their visibility.
Ultimately, it’s crucial to adhere to Google’s webmaster guidelines and prioritize ethical SEO practices to maintain a positive domain reputation and avoid potential penalties.